For homeowners everywhere, especially families on-the-go, it’s a battle as old as time: beautiful carpet versus an active home. On one hand, you love the idea of a plush, soft carpet that the family can lay out and play on together, but then you think of the kids and pets constantly making messes on it. You may feel like hard surface flooring in the home is a necessity so that you can easily clean up chaos when it strikes. But listen, there is a carpet option for you, your family and your beautiful home. And we have this life-saver in store!
For years, SmartStrand carpet from Mohawk has been tested and proven in homes just like yours and remains the most durable, easiest to clean carpet on the planet. SmartStrand has survived the wildest situations that you can think of just to prove beyond the shadow of a doubt that it will stand up to your most extreme days. SmartStrand’s unique combination of built-in stain protection, inherent durability and Nanoloc Spill and Soil Shield have created an unmatched history of being tested- and proven.
The original Rhino Challenge took place in 2009, pitting SmartStrand carpet against the playful 1.5-ton Ricko the Rhinoceros in his Birmingham Zoo living quarters for two whole weeks. Luckily, the unique spring-like shape of the actual SmartStrand fiber has durability in its DNA! SmartStrand carpet was able to resist the crushing and matting that Ricko presented, maintaining its beauty and softness with ease. Plus, SmartStrand's built-in stain resistance meant that the carpet was easily cleaned after the two weeks and restored to new.
This was proven even more in 2010, when SmartStrand traveled to the Dallas Zoo and withstood the tracks of rhino’s, giraffes, camels and even an elephant! It’s no surprise that SmartStrand is the only carpet to feature All Pet Protection and Warranty which covers all pets, all accidents, all the time. If SmartStrand can stand up to this wildlife, it can most definitely handle your family’s wild life.
Built-In Stain Resistance
Fast forward to 2012, when Mohawk searched the country to find America’s messiest kids. Morning shows across the nation picked up on this adorable quest, showcasing the cutest messy eaters, but not one could stain SmartStrand. Built-in stain resistance is engineered into the SmartStrand fiber without dye sites, so stains cannot chemically bond to the carpet. As the only permanent protection that won’t wash or wear off, this innovation ensures your carpet is easy to clean. The License to Spill Carpet Showdown in 2013 then saw SmartStrand carpet take on 12 food festivals and every recipe you can imagine. Still shining after all foods were intentionally spilled on the carpet, SmartStrand proved that it could survive every morsel thrown its way.
Nanoloc Spill and Soil Shield
Mohawk truly put SmartStrand’s Nanoloc Spill and Soil Shield to the test in 2015 by placing carpet at the finish line of Tough Mudder races around the country. This is no typo: imagine thousands of mud-caked footprints walking through your home and your carpet still cleaning up like a dream! Ultra-fine nanoparticles bond to encapsulate every SmartStrand fiber with a complete stain and soil shield. Your carpet repels dirt, dander, and yes, MUD before they can reach the fiber. As a result, SmartStrand is tremendously easy to clean and was crowned the true champ at every Tough Mudder race.
It’s no secret that a messy home or stained carpet will add to the stress of an already hectic household. Why not choose a carpet that has faced every imaginable test and proven to clean up easily and effectively every time? SmartStrand carpet is soft and comfortable for your family while tough and resilient enough to handle all challenges indoors. When you’re ready to see SmartStrand in action, our showroom awaits with style and savings on your new carpet.